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Echelon appoints Alistair Morrison as CEO

The consultancy-led publishing house, Echelon Learning, has appointed Alistair Morrison as its CEO.

This means that David Hill, who has headed up Echelon Learning since its inception in 1986, becomes the company's Chairman, while retaining the role of Services Director to support key clients. Jenny Hill continues to lead the company's consultancy division.

David Hill commented: "Alistair Morrison has a long association with Echelon, having previously served as a non-executive director of the company."

"His advice and guidance have proved to be highly valuable to Echelon in the past and so we are delighted that he is now devoting even more of his unbounded energies and business acumen to further our cause and help us achieve our business goals. His experience in the areas of business consultancy, employee communications and e-learning are exactly what is required to lead Echelon as we continue to develop and expand."

Morrison, who joined Echelon from The Fifth Business - an internal communications and e-learning company working principally in the oil and gas industries – previously ran his own business consultancy company, Strathmore Business Consulting, with clients that included HSBC and Lorien plc. Before that, he was an operational board director at defence and space specialists Vega plc.

Prior to joining Vega, Morrison was founder and managing director of learning content producer Skillchange Systems - one of the early leaders and innovators in the UK's e-learning market. More recently, he has served as a non-executive director with web development company Netcel, LMS vendor Cobent, and design consultancy Juice.

"I'm delighted to have joined Echelon," Morrison said.

"This is a company with a great track record and a fantastic client base. Moreover, it has a reputation for high quality deliverables that make a real impact with its clients."

"At a time when research is indicating that organisations are more profitable when their employees are fully engaged with their employer's vision and strategy, there has never been a greater need for companies such as Echelon Learning. Our core business is the implementation of communications and learning solutions that motivate and develop staff to deliver their companies' brand and customer service promises."

"We have solid consulting expertise and full multimedia development capabilities that enable us to create a comprehensive range of solutions, from entire internal communications strategies to project-based campaigns and individual education and training interventions."

"Our bespoke solutions are supported by our comprehensive library of over 2,000 modules of on-line learning. We are fully equipped to support clients manage the human element of major change initiatives and to drive improvements to business-as-usual performance," Morrison added.

Morrison will be making his industry contacts and considerable financial and marketing experience available to Echelon Learning as it pursues a strategy of not only expanding its core business of learning and consultancy services but also diversifies into servicing other learning-related markets.