Managing change for mergers and acquisitions
Thorough product knowledge is the foundation stone for creating high performing teams

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Business Challenge
The smooth integration of a merger between a Scottish Trust Bank and a city investment bank. The three year project took on a longer term focus due to the additional integration of the Trust Bank with a US Trust Bank. Both projects involved bringing together two complex organisations, with differing services and cultures, to deliver the planned business synergies.
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Echelon’s Solution
Development of a video-based Technical and Business Awareness programme which everyone in the bank undertook. The programme, delivered via the company intranet, was made up of three layers: the outer layer involved every department gaining an understanding of the total range of services the business offered, the middle layer involved only those departments which might have some immediate interconnection with specific products or services offered, and the inner layer involved only the products and services offered by the department in which the employee worked.
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Key Benefits
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The outer layer metamorphosed into the company induction programme.
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The inner two layers became mandatory elements in each individual’s personal development.
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The programme became an interactive cradle-to-grave ‘product knowledge’ resource for the enlarged organisation.
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Echelon, Angles House, 210 Sheen Lane, London SW14 8LB; 020 8274 9965


